The German automotive manufacturer’s West Bank plant in East London recorded its best quality levels ever, which has helped DaimlerChrysler (DCSA) generate a turnover of R22,5 billion, an increase of almost eight per cent on the previous year.

Its chairman and chief executive Christoph Kopke said that during 2003, a number of new projects had transformed the local operation into an international leader.

The strong rand, however, had slowed vehicle exports to R3,8 billion from the R4,2 billion of the previous year. Components were also down from R3,5 billion to R3 billion.

Despite these downward trends, the rest of the DCSA picture was healthy. The company’s financial services arm DaimlerChrysler Services, had grown its net portfolio from R3,3 billion in 2001 to R4,8 billion in 2002, and R6,6 billion last year.

DCSA grew its passenger car portfolio to more than 80 model variants, giving its customers the widest selection in the market. The auto manufacturer had not increased prices on any of its products during this period.

Further, Mercedes Benz continued its dominance in the luxury car market with wide acceptance of the E-class as the best executive saloon car.

The Chrysler side of the business also proved encouraging with the Jeep Cherokee remaining a star performer. The new Lancer and Outlander had a positive effect on Mitsubishi sales.

The commercial vehicle sector had shown strong growth with sales totalling 16 327. There was also improvement in the medium commercial vehicle segment with the Mitsubishi Canter gaining further ground while the Mercedes Benz Sprinter remained the benchmark in people transport. Freightliner truck sales grew by 48% to 240 units in 2003.

Kopke highlighted the significant progress made by the company in its landmark BEE Dealer Network Strategy. On implementation which is due to be complete in three years time, the black shareholding will comprise 25,1% in Mercedes Benz, Chrysler and Mitsubishi network.